For a good ranking in search engines especially in Google links from other websites to the own site are very important. There are several types of links and it is always clever to understand something about it.
You can exchange links with another site. For that reason you get in touch with the webmaster and offer him a link. If he agrees you get a backlink from his site to your website. Because both websites link to each other there are Two Way Links or reciprocal links. You should make sure that you get links from related sites, it will be better appreciated by Google. The best links are links from your competitors since they are most related. But you don’t want to recommend the product of your competitors, you would rather sell your own one. more..increase your pagerank
Two Way Links don’t boost your ranking significantly in Google, of course they are better than no links. What Google loves are One Way Links. This is a link from another website to your site and there is no link from your site to the other website. Web directories give you such links. But they contribute less and less to a high-quality ranking. One Way Links would be of course again the best of a competing website because they are very related. But nobody wishes to link to your website and get nothing in return.
You can proceed rather different if you have 2 partners, B and C. You (A) link to B and B links to C and not back to A. C gets a link from B and in return links to A. Everybody gets an incoming link, but for which there is no direct outgoing link. All are linked in a triangle: A -> B -> C -> A. Google sees only incoming One-Way Links, that’s the best for the ranking. more..increase your pagerank with LinkNetworks
So with smart linking you can achieve better ranking if you have many sites. What do you do, if you have only one ore a few websites. The solution for this are Link Networks. Thousands of sites of the members are linked together. The three- or polygonal linking takes place over the network for a moderate monthly fee. more..increase your pagerank